Italy is a mosaic of landscapes and traditions that has always attracted the curiosity of millions of travelers. In recent years, however, mass tourism has increasingly become a source of discomfort, not only for local communities. In 2024, 747 million international arrivals were recorded, creating strong pressure on services, housing, water resources, and local identity, especially in major cities like Florence, Rome, and Milan.
Today everything seems to move faster: we travel a lot, we see a lot, but often we experience very little. The rush of big cities, overcrowded destinations, and tight schedules risk making us lose the deeper meaning of travel.
The negative consequences are many: overcrowding, long lines, pollution, and the deterioration of historical and natural sites. Too often, the focus is on places that are already overexposed, leaving behind destinations just as meaningful but less considered, such as small villages and the countryside.
Serendipity was born as a response to all of this.
Here, the day still follows the cycle of the sun, the seasons, and the rhythm of the animals that live around us. Working in the fields, tending the garden, the olive trees, and the vineyard constantly reminds us that the land is never in a hurry and asks only for care and respect. This is exactly what we offer to people: what the land gives us, without forcing it, without excess, without artifice.
Our idea of hospitality is simple and genuine, deeply rooted in Tuscan rural life. We cook what we harvest, we share what we produce, and we tell stories that are not created for visitors, but are part of our everyday life. It is a return to an Italian tradition made of slow gestures, hands in the soil, silence, and time.
We believe that truly getting to know Italy, and Tuscany in particular, means going beyond shop windows and famous landmarks. Real tradition survives in small villages and in the countryside, where the landscape is not just a backdrop but a living presence. It is here that a way of life still exists, one that risks disappearing, yet continues to endure thanks to those who choose to stay, cultivate, and welcome others.
In Val d’Orcia, all of this is still possible. Not as something to consume quickly, but as an encounter: with the land, with people, and with a sense of beauty born from balance. Our commitment is to guide those who come here in rediscovering this dimension, promising nothing more than truth.
Slow down. Listen. Share.
For us, this is not a trend, it is simply our way of living.
